Let’s cut to the chase: most life coaches are underpricing their services. Yup, I said it. You’re probably doing it too. It’s not your fault—you’ve been told that low prices attract more clients, or maybe you’ve just been winging it because pricing feels like an awkward first date you’d rather avoid.
But here’s the truth: charging too little doesn’t just hurt your wallet—it hurts your coaching business. Let’s talk about why this happens, how creating a life coach business plan can help, and the simple strategies you can use to get paid (without breaking into a cold sweat or alienating potential clients).
Life coaches often struggle with underpricing, which can hurt their income and credibility. A well-thought-out life coach business plan helps you avoid this mistake by aligning your pricing with your expertise and revenue goals. Learn how to set the right rates and build a profitable coaching practice.
Why Underpricing Is a Business Killer
Underpricing sends the wrong message. Imagine walking into a fancy boutique and seeing a designer handbag for $10. You’d probably assume it’s fake, right? The same thing happens when you underprice your coaching. People assume your services aren’t valuable—or worse, that you don’t believe in your own worth.
Without a well-thought-out life coach business plan, it’s easy to underprice your services and undervalue your time. A smart business plan includes a pricing strategy that reflects your experience and the transformation you bring to your business, aligns with your revenue goals, and ensures you’re running a sustainable coaching practice.
And let’s be real: charging bargain-bin prices also makes you resentful. You’re putting your heart and soul into helping clients, but the numbers in your bank account don’t reflect your effort. That’s a fast track to burnout city.
The Real Reason You’re Afraid to Charge More
Let’s get personal for a second. Many life coaches avoid higher prices because they’re scared. Scared of rejection, scared of being “too expensive,” or scared that nobody will hire them. But here’s a little secret: clients who value transformation are willing to pay for it.
You’re not just selling your time—you’re selling results. Confidence, clarity, peace of mind… those are priceless. So stop acting like you’re selling a pack of gum and start pricing like the game-changer you are.
The Fix: Know Your Numbers
Here’s the good news: there’s an easy way to get your pricing back on track. It starts with knowing your numbers—how much you want to earn, how many clients you can realistically serve, and what your expertise is worth.
A solid life coach business plan starts with knowing your numbers. How much do you want to earn monthly? Annually? How many clients can you realistically serve without burning out? When you are empowered with a thoughtful pricing strategy, you’ll build a business that’s both profitable and fulfilling.
This is where the Coaching Profit Calculator comes in. Think of it as your secret weapon for banishing pricing guesswork forever. In just a few clicks, it’ll show you exactly how much you could (and should) be earning based on your niche, experience, and certification status.
How to Use the Coaching Profit Calculator
- Enter Your Certification Status Whether you’re certified or not, the calculator gives you a starting point for pricing. (And if you’re not certified yet, it even shows how much certification could boost your income!)
- Choose Your Years of Experience Spoiler alert: more experience often equals higher rates. This tool helps you align your prices with your expertise.
- Select Your Coaching Niche Different niches have different earning potentials. For example, executive coaches typically charge more than wellness coaches. The calculator takes that into account.
- Set Your Per Session Rate Enter your current or future coaching session fee and notice that an estimated fee range will be populated once you pick your coaching niche from the dropdown.
- See Your Estimated Revenue Voilà! You now have a clear picture of your potential monthly and annual earnings.
What Happens Next?
Play around with the calculator to get to know your numbers and see if it’s time to adjust your prices accordingly.
Here are proven strategies to help:
- Communicate your value. Don’t just list your rates—explain the transformation you deliver.
- Package your services. Offering bundles or programs instead of per session fees makes your pricing feel intentional and professional.
- Set boundaries. Remember, you’re running a business, not a charity. Your time is valuable.
Final Thoughts: You Deserve to Be Paid What You’re Worth
Life coaching is a profession that changes lives. It’s time your pricing reflected that. So stop shortchanging yourself, grab the Coaching Profit Calculator, and start building a business that works for you—not the other way around.
If you don’t have a life coach business plan yet, now is the perfect time to start. Knowing your numbers and aligning your pricing with your goals is the first step to creating a plan that maximizes your income and helps you build a thriving coaching business.
Ready to see what you should be charging? Try the Coaching Profit Calculator now and take the first step toward owning your worth (and maybe even upgrading that coffee habit to something fancier). You’ve got this!